News & press

Below are recent news & press releases.

New personalized gift brand My Icon Story™™ lets you turn your travels into icon art stories

Published: Friday 10th March, 2017 - Download

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My Icon Story™ is a new player in the personalized gift market, and has developed a fun interactive web platform that lets customers design a bespoke art print based on their life story or travels.

My Icon Story™: Your life, told through icons.

My Icon Story™ offers a unique product that you can create yourself to represent and celebrate your experiences or life moments in the form of a cool, minimalist graphic art print.

From gap years to sabbaticals, honeymoons to cruises, round the world trips and road trips, customers can tell any travel related story by selecting icons of different cities and landmarks on

My Icon Story™ was founded by East London born Laura Robinson. Laura started the business in 2016 after returning from her own sabbatical where she visited Japan, The Philippines, Borneo and Kuala Lumpur.

The idea was born when Laura couldn't find a cool keepsake that represented her journey. With a fondness of fine line art, Laura designed her own graphic print featuring minimalist icons for each of the places she had visited. Following this, Laura started designing icon prints for other customers who loved the idea of being able to have a print that was personal to their own travels or story.

It was from this that the idea for My Icon Story™ was born!

Every icon available on the website has been designed by Laura. With over 300 icons, more are being added to the site on a daily basis in response to customer demand.

How does My Icon Story™ work? has a custom built, design-your-own function that makes it really easy for anyone to create their own unique icon story. Customers have complete freedom when it comes to the design: canvas size, background colours, icons, colour of the icons, mount and frame style and everything is interchangeable.

A print made on My Icon Story™ is a beautiful reminder of your happiest moments and memories every time you see it proudly hanging on your wall!

Suggest an icon and My Icon Story™ will design and add it to their library

Published: Thursday 9th March, 2017 - Download

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My Icon Story™ is seeking the power of the crowd as part of their first social campaign, by inviting fans and the public to request an icon of their choice. As part of the brand's soft launch, anyone can submit a request for an icon that is not currently available on the site

The brand which is a new player in the personalized gift market has developed a fun interactive web platform that lets customers design a bespoke art print based on their life or travels. Customers can search and choose icons (city landmark, monument, animal, transport etc.) from My Icon Story™'s library and add it to their canvas to populate their personalized art print.

Founder Laura Robinson says, "We are a new brand at the very start of our own story. To make sure we have as many popular icons as possible, we thought it would be engaging and rewarding to ask fans what icons they want. My Icon Story™ is about celebrating moments and memories and we want our fans to be part of our first chapter."

The social campaign called #myiconrequest will launch on Instagram.

Taking part is simple.

1. Post a photo of the landmark or monument you want an icon for

2. Follow @myiconstory

3. Tag @myiconstory #myiconrequest in your post

My Icon Story™'s designers will design the most popular icon requests and credit each icon to one of the fans that requested it.

In return for taking part, anyone who submits an icon request will receive an exclusive discount on their first Icon Story order as well as having their name/Instagram handle credited in future brand campaigns.